Ohio Contemporary Ballet
After a strategic planning process Verb Ballets voted to change its name to Ohio Contemporary Ballet. I led this exciting project to clearly reflect the style of work of the company while celebrating their recognizable presence in the region.
Name Change
The dance company had over a three-decade history in Northeast Ohio, during which it has established itself as a leading dance institution in the region.
After a strategic planning process Verb Ballets voted to change its name to Ohio Contemporary Ballet. I led this exciting project to clearly reflect the style of work of the company while celebrating their recognizable presence in the region.
Cross Platform Marketing
This project was multifaceted in the sense that it involved media relations, audience communications through various mediums including print, radio, online, and social media platforms. I led the creative direction for visual and copy on this video announcement for supporters below.
Media Relations
I worked with local media and dance publications to inform of the name change through a press release and press kit. Below are links to publications and the media kit.
