Akron ArtWorks
Developed brand identity for art studio, Akron ArtWorks. Designed collateral over print and digital marketing.
Brand Identity
I had the opportunity to collaborate with Akron ArtWorks in creating an innovative logo design and a comprehensive set of identity standards to elevate their brand image. In addition to revamping their visual identity, I also played a pivotal role in shaping their brand voice and messaging across various print and digital marketing materials, resulting in a cohesive and impactful brand look. I helped in the transfer process of migrating their website from Square Space to Shopify and now help the client to maintain the site.
Art Studio Marketing
Akron ArtWorks focused primarily on print ads in local family magazines, which helped to increase their visibility in the community. We also utilized various digital marketing strategies, such as social media campaigns and email newsletters, to further expand their reach and engage with a wider audience.
Social Media Ads
We also utilized various digital marketing strategies, such as social media campaigns, email marketing, and search engine optimization to reach our target audience and increase engagement. Through these efforts, we were able to create reach new customers and drive sales.
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