Kent State University
Collaborated with Kent State University’s Department of Psychological Sciences to develop logo and social media campaigns for a clinic trial to recruit study participants.
Branding
Researchers at the Department of Psychological Sciences at Kent State University were running a clinical trial for the Daily Coping Toolkit that could help to better manage stress and increase positive experiences. This 5-minute daily activity is designed for first responders and medical personnel to use during the COVID-19 Pandemic.
I developed the logo and creative for a digital marketing campaign to draw participants to the study.
Clinical Trial Marketing
The goal of the campaign was to recruit study participants through social media – primarily Facebook. I employed targeted advertising to directly reach first responders and medical personnel. The ads went to a landing page for registration in the study.
